Return of the Barber Part 10: Know Your Audience

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Dean was pacing in front of the gym for the past 15 minutes. After how the meeting had gone the day before, he felt getting there as soon as the place opened might be a good move in keeping his job.

Dean and his boss Vicki had presented the gym's owners their… OK, Dean's advertising proposal. Illustrations, logos, designs, the whole shebang. Nightmare wasn't even close enough a term for it. Admittedly he hadn't studied the notes that Vicki gave him. But it was a gym. Next to a giant stupid craft store. How much easier could that be?

How was he to know that they wanted to go serious cutting edge, serious bodybuilding in image. Junk all the attempts to bring in the family crowd and go hardcore? Where did they learn the phrase "Rebranding"? Well, OK again, had he read Vicki's notes from her setup meetings he would have known, but Dean STILL thought the cartoon characters he came up with were kitschy cute. Bull dog lifting its leg to pee on a barbell was sort of hardcore. Even had the Muscle Dawgs characters playing poker in the background of one. Dogs playing poker! That's classic Americana, that is. Maybe the bosses being from South America and China they didn't understand that. Maybe if the Latin guy had stopped yelling he would have been able to convince them.

Then again, not even that Barber he talked to before the meeting thought his presentation was a good idea. Dean had run into the shop for a quick cut, showed the guy his presentation in hopes of maybe getting some business from him. Dean couldn't even tell the guy gave him a haircut when he was done. The guy said something about it needing to set in. Maybe that's what threw Dean off his game yesterday too. Along with that he had cum in his pants while the guy was clipping him and Dean was trying to hide that fact from everyone in the meeting.

After the blow up Vicki had intervened and worked out a compromise to keep the business. And not pay back the retainer the owners had given them and send them to another advertising agency in town. Dean was going to spend a couple of days at the gym to experience for himself what they do. He would stay as long as they wanted him. See what they wanted him to see. THEN he could go home and start drawing up a new proposal. Dean felt he couldn't have been luckier had they'd gotten the job to 'rebrand' the town's garbage collectors and got to spend the week hauling trash.

"Why you dressed like that?" the giant Argentinean owner Paco asked unlocking the door.

"Well good morning to you too, you giant muscle freak." Dean thought to himself, Is there anything I can do that's right in your pea-brain mind?

"Come on in, we'll get you fitted out."

"I thought I'd set up in one of the offices and follow you around for a bit," Dean said trying to pretend he didn't understand where this was going.

"Oh no. You're here to learn what it's like to work out at a serious gym. Going to be putting you through some paces. When we're done you'll know why people come to a gym. Need you to create an icon for us, not take up space in an office."

"I have a membership to a gym already. I know what I need to know."

Paco walked over to Dean and pulled his shirt up and out of his pants, pulling it high enough to reveal Dean's rather lame two pack and barely there pecs.

"You understand nothing and the gym you belong to, IF you belong to one, is wasting your money. Come on."

Paco lead Dean back into the locker-room area, to a back locker. "Get undressed, I'll grab you a few things out of overstock of gym wear with the old logo on it. Won't hurt us if people see you in the old gear, seeing as how you're here to draw us up a whole new image. Right?"

Oh this was going to be hell, Dean kept thinking and he slowly undressed. He knew it was a locker room and it was what guys did in here, but normally they had their own clothes to change into. Standing there in his undies waiting on a muscle freak to bring him some clothes. Just too much. And what were they expecting from him? If he pulled a muscles Vicki was going to be hit with a workman's comp claim that'll make her wish she'd thought of this compromise.

Paco sauntered back into the locker-room and tossed Dean a handful of clothes. "Good thing you wore some Nikes, you can keep those. Put these on and meet me out on the floor."

Dean started wondering, did that guy just give me the up and down check out? Starting at my head, scanning me down to my feet and then up again. Slowing down at my crotch and chest? Could these guys be gay too? Well, shit, who else would build themselves up like that? And their wanting to drive away Kitten's customers? WOMEN customers! Damn, just because he was kind of thin and into art everyone always thought Dean was queer. At least Dean always thought that everyone thought he was queer. Why didn't he read Vicki's notes…

The clothes that Dean was tossed weren't too bad he found. Two pairs of shorts and he was going to wear both. Freaking super tight bike shorts that went almost to his knees, but the running shorts were looser. So the gay guy 'putting him through his paces' wouldn't be staring at the outline of his dick all day. The tight shorts had a jock like thing built in so he didn't have to worry about that. He had been given a spaghetti string tank top, it's thin straps not ending till past his nipples. With his thin chest it was pretty embarrassing. But Paco had also given him a large sized sweatshirt with the sleeves cut off he could put over it. The neck opening was so large you could still see the straps for the tan, but it wasn't that bad. The logo on it still said "Downtown Gym" which Dean had to admit, was fairly unspectacular. He felt a little overdressed but, not like he fully knew what he was doing.

Dean left the dressing room and saw Paco on the other side of the gym.

"Let's do some warming up before I get you on the machines. Worst thing you can do is start working out with cold muscles. Just follow what I do."

Dean watched the bug man move and stretch and tried to copy as best he could. Couldn't believe how flexible the bug guy was. Couldn't believe how good it felt to move. Maybe he was spending too much time at his drawing table.

"Why don't we start you out on some arm exercises. Arms are great to work out and show improvement really fast." Paco said pulling back on the sleeve of his shirt to fully reveal his huge melon size biceps and their equally huge triceps. "And maybe if you see the benefits of working out it'll help with your designs."

Well, the muscle freak was being kind of nice now. Like he really wanted Dean to see what they did. Not hurt and humiliate him. Guess he could go along. The big machine was loaded up with not too much weight, but more than Dean thought he cold handle at first. After a few tries he got the rhythm going, And that Paco guy wasn't screaming insults at him for being weak. He was saying really great positive things. Made Dean want to do more, which was OK since Paco explained there was more than one machine to use to work the arms. He showed Dean the different muscles groups and how each machine worked a different area better. And how when they were all done some simple shoulder shrugs really brought up his shoulder muscles. Because if they weren't nice and round, then his arm muscles wouldn't look as balanced.

Dean was finding himself getting into the work out. Having Paco by his side. Educating him and encouraging him at the same time. Maybe the big guy was doing it to get Dean to sign up. Like Dean had showed his proposal to that Barber the day before to get his business. That guy had said something about his haircut taking time to come in. And in looking in the mirror, which Dean couldn't get over the place being covered in them, he saw that, yea maybe his hair was different. Might have just been the sweat he was working up but it looked darker, shinier. Maybe even a little…not curly but wavy on top.

"And that's a full cycle. What do you think?" Paco asked after Dean put his arm down from working out, the weights crashing as they hit their base again.

"That was pretty cool actually. Feels great. And that's all someone does to start getting a build like yours?"

"Yes and no. One cycle is good, but it's not called a cycle for nothing. If you wanted to get serious, you do the same thing over again. But up the amount of weight on each machine. The more you do it, the easier it gets, and the faster you get. Come on I'll show you the leg machine…"

"Doing a couple more arm cycles sounds great really. Do you mind if I try? My arms feel like they could do at least one more….cycle on each machine."

"Hey, go ahead. You liking the pump?"

"The pump, is that the word for it? Yeah kind of surprised. Might get one of those home workout things, what Bowflex, is that the name of those things?"

"Good machines, but a waste of money. Well, let me explain. They're fine machines, and for some people they're just what they need. But you keep working out here today and you'll get a taste for the iron in your hand. NOTHING beats it. Go ahead and work through the machines again, just like we did before. Increase the weight a bit if you feel comfortable. You'll see what I mean. I'm going to send Alexander over to show you how to work your chest. Next to arms, it's what guys go for most."

"What guys go for most?" Dean thought to himself and he walked back to the first machine Paco had him work out on. Did he mean what most guys like to work out or what most guys who like guys 'go for'? He increased the weight a few pounds and started going through the moves again. It wasn't quite doing the same as before so Dean stopped and added another 20. That got the burning feeling back. That's what he was looking for.

After a while one of the other owners, Alexander came over. Dean seemed to remember from the meeting yesterday that of the three guys, this one's grasp of English wasn't the best.

"Yeah, hi, Paco said you want to work chest. Yeah, you doing great on arms. You see?" He said pointing to the mirror.

Dean thought it was stupid to look in the mirror so soon. He'd only been working out less than two hours. But, when he got close enough, yea his arms were bigger. Way bigger. While that should have alarmed Dean some he started noticing more that, they weren't quite proportioned right. Maybe it was his artistic eye kicking in but the shoulders needed to be rounder and the forearms just a little bigger. The symmetry would work better.

Alexander pulled him away from the mirror just as Dean was noticing that his hair looked even darker, wavier and now his skin looked darker. He would expect it to be, like, redder or pinker from the strain of working out, but not a slightly darker tones to it.

But Alexander had him working his chest quick enough. Just like with Paco he was shown a number of machines, how to use them and how often to repeat the moves. Alexander's English was as bad as Dean remembered so his instructions called for his hands to be a bit more… well hands on than Paco was. Dean knew about this thing they called 'spotting', which was more like helping him not hurt himself, but Alexander was taking it a bit further. His hands cupped Dean's chest a few times. Sort of like how Dean copped a feel of girls back in school. And Alexander kept raising his shirt to show Dean his own large meaty chest. It was impressive, but Dean kept thinking if he used the machine just right he could balance out how his chest looked next to his arms. Might require going back to the arm machines a little but it would look better if he did.

By the time Alexander took Dean away from the machines and back to the mirror, Dean no longer was even considering how odd it was that his muscles were going so fast in one day. He was only concerned about them growing large but symmetrical. Creating an over-all balanced appearance without losing size.

But his chest was awesome now. Not like some of the guys who chests looked like breasts even with all the hair. But square rocks on his ribs. No give when touched, not even on the underside. Nipples that were once a little puffy were stretched across the muscles, bigger than ever but flat against the chest. Man he could not get over how much tighter the shirt Paco had given his to wear now fit. The spaghetti straps that hung so loosely down his chest now pressed into it some. He took the large sweat shirt he had been wearing over the tank and tossed it aside. Needed to keep an eye on the build as it was coming in.

Guess it had to be the strenuous workout that was making things like his skin look darker all the time. Not a light brown like Alexander or a darker honey like Paco, not really black either, just darker. His hair sure looked pitch black now. And maybe it was from sweating off all the retained water but his body hair looked like it was thicker than before, and just as black. Even his 5 o'clock shadow was in full bloom and it wasn't even 11 yet.

In his quest for a big but balanced body Dean couldn't help but notice that from the waist up he was kicking ass. From the waist down he was still a guy who sat behind an art table all day.

"OK, I'm going to show you legs. Tell you up front," Chen, the third owner of the gym said taking over Dean's training. "This hardest part to work. Not going to see gains like in arms and chest but, you get something. Make ass bigger." He said with a smile and a slap. That Dean sort of liked.

Dean was liking all of this. Hanging out with these three guys wasn't as bad as he thought it would be. They really were showing him how this was all done. And being nice about it. Plus that Paco guy was right. The more Dean worked out, the more he wanted. Couldn't see getting the pump he had with one of those machine they sell on TV. Only in the gym could he work out like this.

Chen was right though. Working his legs were WAY different than working his arms and chest. Had to take off the running shorts after the first machine, just too restricting to wear them and the stretch biker shorts. Kind of embarrassing when the sweat stains started coming through, but he had to keep going. Dean found his learning curve of the use of the machines was increasing all the time, but having Chen there to spot him was great. Like Alexander, the Asian man's hands were occasionally placed in areas that before today Dean would have thought unnatural. But now having Chen's hand rest on his inner thigh, helping to push his legs up, nudging his package on the way, it was just the inspiration he needed.

When he was done, DAMN. There was no other word for it. Dean kept thinking 'sculpted' over and over again. Big, hell yeah, so much bigger than just… this morning? But not huge and heavy like Paco. Wasn't it closer to how some of the guys looked in those magazines he'd take a quick look at? When they were getting ready for a competition? It was what he was going for mentally, just didn't think he could achieve it in… how long had he been working out. And the darker sheen made the muscles stand out more. For what he could see, his body hair was so much thicker now it was hard to tell in some places. Like his legs. In turning around Dean noticed that his back needed some work, and maybe if Chen could show him more for his ass.

And that's what he did for the next hour. Worked his back, worked his ass. Checked himself out in the mirror to make sure everything was balanced. And then started over again. Adding mass to all parts of his body only so long as the sculpted contours were still there. Not letting his chest get so big it outshined his arms. Not letting his legs get too enlarged as to lose the incredible V taper going from his shoulders down to his waist.

By noon Dean couldn't get over how incredible it all seemed. In the mirror was a real bodybuilder. Not one of the… jeez, did he really refer to the guys as muscles freaks? Had to stop thinking like that. There were some guys who went for mass, and that was fine. But there were guys like himself, who were going for something else, something more defined, but still large.

So hypnotized on his muscles Dean never did notice the changes to his face, the squarer face, the longer nose, his eyes getting a little bigger, and the color of his eyes a deep black. His skin leveled off to a ashen brown/black. And the hair just kept coming in. Like so many men from the Arab world, as Dean now was.

He was also so hypnotized by his body's changes that he also didn't notice just how hard his cock had gotten just looking at himself in the mirror. But the stretch pants weren't stretching as much as they should. Seeing his hard on and checking around the place to make sure no one else did, he hurried off to the dressing room.

In the back corner where his locker was Dean again made sure no one was around before rolling down the tight pants. A thick dense trail now lead from the navel on his incredibly flat stomach down to a dark grey cock border lining on purple due to all the blood being pumped into it. The head of his dick now covered in a long foreskin. Guess that was another body part that got some attention today.

"That happens to you too?" he heard from behind him. Dean turned around to find Chen coming up the row. "I see you run off. Make sure you not hurt yourself. No, you not hurt. I get hard working out too." The built up Asian said reaching out and taking Dean's cock gently in his hand. Dean jumped back a little at the sudden feeling of another man's hand on his dick. But not too big a jump to make Chen let go. "I show how to take edge off."

Chen dropped the towel he was carrying to the floor and then dropped to his knees on top of it. With his hand still on Dean's dick he guided the cock into his mouth. As soon as the lips rested around the shaft Dean leaned back till he was supporting himself against the lockers. His right hand immediately going up to a nipple and the left to Chen's head. Dean seemed to remember getting head from an old girlfriend, but it wasn't like this. Lips so soft yet firm. Hands moving back to caress his ass at the same time. Suddenly there was another pair of lips of Dean. Didn't even notice it at first but, with Chen still on his cock, these second pair had to be from someone else. Barely opening his eyes enough to see, Dean was not that surprised to find Alexander going to town on his free nipple. Two fucking hot guys going down on his at the same time. Worshiping his muscles as much as their own should be worshiped. Muscles still warm from the workout loving the burning caresses of these two men's lips. It was when Alexander moved up to start kissing Dean on the lips that he shot into Chen's mouth. And he was pretty sure the other two guys shot off at the same time too.

"We're not suppose to fuck in locker room Paco say." Alexander said cleaning out his shorts of cum.

"We're not suppose to fuck in locker room WITHOUT Paco, Paco say." Chen replied.

"Mahdi, you no tell Paco, OK. He be ready for you in hour I think."

Mahdi sat there for a moment getting his breath. Some how he felt both spent from getting sucked off and invigorated by it at the same time. Before he left Mahdi took Chen arm briefly to check his wristwatch. One hour. Time for afternoon prayers and some more touch up workout before meeting with Paco in the showers.

That's what he did. The gym had a small area he could do his prayers. Apparently someone who worked there at one time was also Muslin, but they couldn't remember who. When he was done with that Mahdi hit the machines again. Adding more to his back, his ass and then his calves.

His growing didn't stop even after he reached prime bodybuilder size.

"Hey Mahdi," Paco said coming over.

"You can call me Max, everyone does. Usually cause they can't pronounce Mahdi. Although you all do a good job. Most don't even try"

"All right Max. I think you'll find we're open to respecting all cultures here. But Max it is. You want to head back to the showers? The photographers should be here in a bit so I can get you ready it you want," Paco said with an increasing smile on his face.

"I can use the break," Max said following the huge Argentinean back to the shower area. "You really good at this?"

"Oh yeah. You should see… well you should see my boyfriend. Smooth as glass from the neck down. Too big a goof to reach all the important places himself. So I got good at this. REALLY good."

"Let's get started then" Max said kicking off his shoes and stripping out of his work out clothes. They were soaked with sweat and all but see through now anyway. Kind of surprised to find that Paco was doping the same thing. But it was a shower and not made for clothing.

"I know a lot of guys use, like, Nair or something on the legs but, too easy for a chemical burn. That'll show in the pictures. The steam in here should soften the hair up enough that I'll be able to get it off in minutes. Even though you're a lot hairier than Jackson."

Paco shook the can of shaving gel and poured some into his hands. He worked it up into a slight lather then added it to Max's legs. The stark white foam stood out on the rich dark shin. After messaging it in well, Paco took out a razor and started slowly, carefully scrapping the hair off the perfected body of Mahdi el Nasir also known as Max.

As with Chen's mouth on his dick, Max could barely feel the razor worked on his legs. He could see the foam being washed away and the thick hair go with it. Paco worked his way up one leg then the other. With the black hair gone the details of Max's work outs became clear. The solid muscles under the incredibly thin skin. Just muscles and skin with the occasional vein pulsating. No fat, no water retention.

"Can't thank you enough for dieting for the photo shoot. I know what a pain it can be," Paco said as he worked his way up, spreading another layer of shaving cream to Max's back.

"Trust me, we'll be breaking the diet the second the last photo's taken, But it's the image people have of bodybuilders. That we ALWAYS look this cut and this defined. Can't let them know what pigs we are off season."

"Can't imagine you being comparable to a pig even then."

"You'd be surprised."

"Oh yeah?" Paco said the instant before Max launched himself onto Paco's body. The coating of shaving cream he had on his chest smearing all over the giant Latin bodybuilder. Max wasn't sure if Paco was going to go for this given he had mentioned a boyfriend, but he found no resistance from the start. After heavy make out sessions continued the two men came up for air.

"You want to…?" Paco asked.

"Your partner's sucked the cum out of me about an hour ago. Guess I'll have to be on the receiving end till I resupply," Max said turning around. "Careful though. Got no padding on that ass."

Paco found that Max was right. He was used to seeing butts with a fair amount of flesh on them. The gym was ripe with perky bubble butts creating a thin strip of sweat down the backside of workout shorts. But Max's was incredible. A lean ass, missing so much of the booty, but making up with it for being solid muscles. Max clenched his ass cheeks for a moment and Paco saw striations in the mounds that most guys would dream of having on their pecs. Reaching around and taking some of the left over foam from Max's chest Paco lubed up his cock and carefully started inserting it into Max. Again, never felt anything like it. The heat alone was worth the fuck, the clench Max had around his cock was unreal, and when the two cheek flexed, it was like having the biggest hands in creation wrapped around his dick so tight it might squeeze off. Even pushing Max against the tile wall of the shower Paco had trouble pushing his dick fully within the Arab's ass. But it wasn't like he was going to give up trying. Both men were grunting so loud their voices echoed off the walls by the time Paco withdrew his cock and shot all over Max's back. And Max shot another load out of his long uncut cock all over the floor.

"Guess I did have time to recharge."

"You are a bit of a pig after all," Paco said with his smile that never left his face.

Knowing that they had spent too much time in the shower… or better yet, enough time in the shower that everyone had to know what they really were doing in there, Paco picked up the speed in shaving the rest of Max.

The back was completed down to and between the ass cheeks that had just been fucked. Paco using some of the cum dripping out of Max's hole to get the area between that and his balls. Max was flipped around and the front done. Spent from his morning's workout, the water depleted diet and just having more sex at the gym than he normally had, Max leaned against the wall again and let Paco go. The chest was cleared off, down the stomach and, not even needing to ask, Max's bush and balls were made as smooth as the rest of him.

Last to go was actually Max's favorite part for some reason. After smoothing out his pits Paco rubbed the shaving cream up and down Max's arms. This was the true sign of a real bodybuilder. Shaving so much of his body that even his arms and fingers were hair free. The razor cutting the hair from his forearms alone was enough to get Max's semi hard again. Something not missed on Paco.

"Jackson likes that too." Paco said coming I for a kiss. "When he's back in town, we'll have to make sure we all get together."

"I knew hooking up with this gym was going to be a good idea."

"If you two done." They suddenly heard Alexander say from the doorway. "Photographers and clothes are here. They set up already." He tossed them a couple of extra large towels to cover themselves.

"Perfect timing."

The two men wrapped the towels they were tossed around their waist and left the shower to find a mass of people had taken over the gym. Lights were being set up, workout machines polished up and the rest of the guys who were going to be used as models were being handed their clothes.

Paco was thrilled. This was what they had been working on for the past few weeks. The photo shoot to create a new image for the gym. With Max being the corner stone. For they could all show their stuff, strut their muscles, be primped and posed to look better than ever, but to have a real procard carrying professional bodybuilder as part of their advertising campaign. Just what the place needed.

The photo shoot was going feature to be the owners, their three trainers and a couple of the bigger regulars, massively big black college guys with shaved heads. But the star was Max. Taking the slip of a posing brief he was given, he pulled the sheer fabric up his sculpted legs, hiking it up the back and adjusting his cock just right so it showed a little more than it should through the fabric. He loved the way a good quality posing brief like this cradled his dick. The stretch fabric supporting his balls just enough to remind him.

He took one last look at himself in the mirror. Big Arab stud with a build that normally one would see in a museum. Perfectly proportioned to be large but not freakishly. Smooth as glass from the neck down. His perpetual 5 o'clock shadow giving a hint to just how much hair had been shaved to give this unobstructed view of his body. His hair was slicked back as best as it could be. Longer on top the wavy strands rested on top of his head, with a buzz cut on the sides. Taking his eye off himself for a moment he couldn't help notice how many other people in the room were taking in his image. It was a lot of hard work, but obviously worth it.

"Holy crap," the photographer said to the ad exec Vicki. "Who is that guy?"

"Max something. He's going to be the main focus of your work today."

"No shit!! The camera's going to love him. This is going to be one impressive layout. What with these guys, and the clothes. Hope they don't mind my getting them out of their clothes as much as possible too. Once these ads hit the street, this place is going to be packed." The photographer said checking his light meter again.

"Don't know what the hell ever happened to Dean, but his designs were perfect. But I think having Mr. Max over there pretty much shows we didn't need Dean around to come up with the perfect icon for this place."

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